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Natalie Berg, Founder of NBK Retail shared her analysis of the ecommerce and retail landscape and offered some ideas about how retailers and their supply chain partners can respond to the dominating presence of Amazon. Key points included: Amazon takes the ‘joy’ out of shopping: there is no browsing experience. “Even when customers don’t know it yet, they want something better” (Jeff Bezos 2017) Amazon can’t do curation. This is where specialist shops and experiential shopping will win customers. Physical shops are required to get close to the consumer - hence pr