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  1. Profitable ecommerce strategies Summary notes from Intent Group Virtual Boardroom Discussion on 17/11/20 Hosted by Ed Lawson, Intent Group Guest expert: Louisa Hosegood, Digital and Strategy Director, Bis Henderson Ecomm / D2C drivers & lessons learned Consolidating pandemic gains: the pandemic has driven many recent ecomm/D2C initiatives but often in an improvisational way that isn’t sustainable long-term. The challenge now is to understand how much pandemic-instigated behaviour will stick and how to consolidate recent innovations on more solid foundations;
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    Strategies to build and sustain profitable ecomm operations: increasing ecomm volume whilst maintaining a hold on cost A focused discussion intended to share experience and strategies to build on or increase ecomm volumes. As ecomm has been turbocharged in 2020, accelerating existing channel growth or even launching new ecomm channels for many, it's important to keep a handle on costs, and get the model right from customer promise through to execution. There have been many hard lessons learned in this space, spanning fundamental model through to final mile. Uniting supply chain and cus
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